Website Design & Development Bangalore

Why use a web designer? 6 of 6

It’s not just a case of putting images and text together with a little animation. How the website is written both in the pages itself and in it’s ‘back end code’ (the stuff you can’t see) plays an important role as to how your website is found in the first place.

You need to think carefully about who your audience is and write your content based around that - the fundamental of any marketing project and a ‘marketing project’ is what your website is.

Google is very clever, and gone are the days when putting’ Harry Potter’ in your text, just because it’s a well used search phrase, gets your website to page one in the search engine rankings. Nowadays a website’s content is scrutinised by software known as spiders or robots who grab the information from your web page and through complex algorithms index it to make sure it ‘does what it says on the tin’. These same Spiders are responsible for giving your website the page one ranking you desire, and with a few simple rules you go some way to achieving that.

Good web designers will advise each page of your website to have relevant text to include possible search phrases your clients will use to find you. This will be written in both the content you see on the website and in the code the programmers write behind. This back end code includes a series of places where relevant keywords and key phrases specific to your business will be written, you may have heard, among others, some of these referred to as Title tags, Image title tags, Metanames or Metatags. You don’t need to get too bogged down in these, but you must ensure your web designers are putting it in place when producing your website.

The way your content is written also has a knock on affect in how it is received by your audience. You need to think about the tone and how you are expressing yourself to your user/viewer. Do you need to be upbeat and happy, should you be wordy and include references to specific professional qualifications, will your audience respond better to a bullet point list or should you be ‘flatter’ in your tone and ‘restful’.

The bottom line is you need to explain your message to your audience as clearly and simply as possible, with the right use of tone and phrases, so they can find your website, relate to it and respond in kind. This by no means guarantees you first page status amongst the likes of Google, Yahoo and Microsoft, but it does give you a head start to having your business found amongst the search engines.

Article Source: http://footsteps-websitedesign.co.uk/blog/45-website-content.html

SAP Announces Third-Quarter Sustainability Achievements

WALLDORF — Today SAP announced its sustainability update for the third quarter ending September 30, 2012. The results show the company’s progress toward helping manage opportunities and risks holistically for SAP and its customers. SAP made marked progress in achieving its sustainability goals and received industry recognition for sustainability leadership. However, business travel continues to put the company at risk of missing its annual carbon target of 480 kilotons.

“Last quarter, SAP received wide industry recognition for our sustainability efforts and successes, demonstrating that our comprehensive approach works,” said Peter Graf, chief sustainability officer, SAP. “We continue to consider sustainability multi-faceted, encompassing social, economic and environmental areas. All three must be successful and linked in order to make a significant difference and improve how the world runs.”

Recent SAP sustainability awards and accolades include:

•     Dow Jones Sustainability Indexes ranked SAP the software sector leader for the sixth consecutive year. Included in both the World and Europe Dow Jones Sustainability Indexes, SAP increased its scores in all three sustainability areas: economic, environmental and social.
•     Newsweek Green Rankings 2012 put SAP at number eight among global companies, moving up from 20 in 2011. The report comprehensively assesses environmental performance of the largest publicly traded companies in the U.S. and around the world. Company rankings are based on actual environmental footprint, management of that footprint and sustainability communications.
•     The U.S Environmental Protection Agency (EPA) recognized SAP America as one of the Top 20 Tech and Telecom green power users for its purchase of electricity generated from renewable sources. Moving up to number 11 from 17 (as of July 2012), the ranking builds on SAP’s existing participation in the EPA Green Power Partnership program. The EPA estimates that SAP America’s green power purchase of nearly 42 million kilowatt hours is equivalent to avoiding the carbon dioxide emissions of nearly 6,000 passenger vehicles per year.
•     SAP was recognized as a leader in a Sustainability Leadership Report by BrandLogic, which measures real performance vs. perceived sustainability progress, showing the importance of sustainability communications. SAP moved into the leaders sector for excellence in both categories.

Part of SAP’s overall social goals is to foster a diverse, healthy and satisfied workforce. At the end of the third quarter of 2012, 19.3 percent of the company’s managers were women, compared to 18.6 percent at the end of September 2011. As previously stated, SAP has set a long-term target to increase the share of women in management to 25 percent by the year 2017. In the third quarter of 2012, the employee retention rate was 94 percent, up from 93 percent in the third quarter of 2011.

Greenhouse gas emissions for SAP remained steady at 130 kilotons of carbon dioxide from the second quarter of 2012. This represents a seven percent increase from the third quarter of 2011 and newly includes emissions from SuccessFactors, an SAP company. The carbon footprint of SAP’s total electricity consumption was reduced by 13 percent compared to the third quarter 2011, through the additional purchase of renewable energy in the U.S. and Canada.